Valentine’s Day | Who What When Where and How?

Whether you’re male or female, it doesn’t really matter, everyone wonders each year what to do for Valentine’s Day. Do you send flowers, do you go to a nice dinner, what do I do for him, or should we save and not celebrate this year? In this blog post we plan to answer these questions and lend our suggestions on how to make 2013 your best Valentine’s Day ever.

Rutgers University in New Jersey recently completed a study which proves nature provides us with a natural way to improve emotional health – flowers. “What’s most exciting about this study is that it challenges established scientific beliefs about how people can manage their day-to-day moods in a healthy and natural way,” said Jeannette Haviland-Jones, Ph.D., Professor of Psychology at Rutgers and lead researcher on the study.

Daniel Taylor Photography

Daniel Taylor Photography

What the research shows

Researchers explored the link between flowers and emotional satisfaction during a 10-month study of participants’ behavioral and emotional responses to receiving flowers. The results show that flowers are a natural and healthful moderator of moods.

  1. Flowers have an immediate impact on happiness. All study participants expressed “true” or “excited” smiles upon receiving flowers, demonstrating extraordinary delight and gratitude. This reaction was universal, occurring in all age groups.
  2. Flowers have a long-term positive effect on moods. Specifically, study participants reported feeling less depressed, anxious and agitated after receiving flowers, and demonstrated a higher sense of enjoyment and life satisfaction.
  3. Flowers make intimate connections. The presence of flowers led to increased contact with family and friends.

“Common sense tells us that flowers make us happy,” said Dr. Haviland-Jones. “Now, science shows that not only do flowers make us happier than we know, they have strong positive effects on our emotional well being.”

Daniel Taylor Photography

Daniel Taylor Photography


Many times we hear customers say that they’re not sure what to send their husband or father for Valentine’s. The answer is pretty simple: men love getting flowers too! In a recent survey by the Society of American Florist, over 60% of men polled said they would love to receive flowers. Still not sure? Dorothy McDaniel’s Flower Market also offers a wide variety of gourmet gift baskets available in almost any price range. These can be incorporated with not only gourmet food, but flowers as well.

male gift basket

Thomas Dorough Photography

Don’t forget the children! Are you sending your wife flowers at home? Then don’t leave out the kids. Our store carries a variety of stuffed animals, books, and children’s trinkets that can be delivered along with her arrangement. Another option is sending a smaller version of the same arrangement!


We are not delivering news you didn’t already know: Valentine’s Day is not only one of the largest retail holidays of the year, it is the largest holiday for the floral business. This year, Valentine’s Day falls on Thursday, February 14. This means several things. First off, most working individuals will be at work during the day. Ask anyone, people love getting flowers to show off to friends, family, and coworkers. Do you think your loved one is expecting to receive flowers on Valentine’s Day? Then why not surprise them and send them on Wednesday the 13th?

Don't risk forgetting - set your reminder NOW!

Don’t risk forgetting – set your reminder NOW!


Unsure of what to send? No problem. Our website features a large selection of arrangements or we can create a custom design for you. On Valentine’s Day we have a drive thru in our parking lot from 9AM – 6PM for wrapped bouquets of roses and tulips. We always have pre-designed arrangements in our cooler for walk-in service, but as always, we suggest pre-ordering so that we can provide you with the best and most efficient service.

If you don’t like roses that’s okay too! Many people view roses as the symbol of romance however many of our customers are leaning towards other blooms such as tulips, amaryllis, calla lilies, etc. If you still love the look of a traditional rose but you  want something different, we think a rose topiary is the perfect option!

Daniel Taylor Photography

Daniel Taylor Photography

Daniel Taylor Photography

Daniel Taylor Photography

Daniel Taylor Photography

Daniel Taylor Photography

Do you really want to wow her and show her that you pay attention? Order flowers that coordinate to your wedding flowers. Did she have a certain flower incorporated that meant something to her? Let us know and we’ll do everything we can to accommodate it. Not sure what flowers were used? Send us a photo and we’ll tell you.  Please keep in mind that the time of year may make certain blooms unavailable. Also, different flowers have different meanings. For instance if her favorite flower is the calla lily (which means beauty) you can tell her that you sent this flower not only because it is her favorite, but because you agree! The full list of flower meanings can be seen here:

“But flowers die.” – a direct quote from the average man. We are full stationers too. This means that we carry a full line of premium stationery from designers such as Crane, William Arthur, Embossed Graphics, Stacey Claire-Boyd, and many more! We carry great products such as personalized embossers or stamps, thank you cards, and personalized note cards. Keep in mind that turn around time is typically 2-3 weeks, so if you want to order her something personalized the time is NOW.

Embossed Monogram Foldover Note

Embossed Monogram Foldover Note

William Arthur Personalized Notecard

William Arthur Personalized Notecard

PSA Essentials stamper available in multiple designs

PSA Essentials stamper available in multiple designs

Where & How

Dorothy McDaniel’s Flower Market is a family owned flower shop located in downtown Homewood, Alabama. By consistently providing more quality, more value, and more    innovative design to our customers, we have been a leading florist in greater    Birmingham for 35 years. We offer traditional design with an edge, beauty you can afford with service you can trust. We deliver throughout the Birmingham metropolitan area, and have the ability to place wire orders throughout the United States. Orders may be placed by phone (205) 871-0092, online through our website at or by visiting us in person at 2560 18th Street South, Homewood, AL, 35209.

Dorothy McDaniel’s Flower Market is also on the web




The Rutgers University study mentioned above can be read in its entirety here:

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1 Response to Valentine’s Day | Who What When Where and How?

  1. Chonmon says:

    Hi my friend! I wish to say that this article is awesome, great written and include approximately all vital infos. I would like to peer more posts like this .

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